10 Books I Recommend the Most

10 Books I Recommend the Most

The E Myth

Book 1: The E Myth Revisited

(Michael Gerber)

 

 

“Without doubt THE most influential book as I was building the company. It outlined the 3 Roles, their Business Development Program, and how to build processes as if you would Franchise.”

Atlas Shrugged

Book 2: Atlas Shrugged

(Ayn Rand)

 

 

“More of a commentary on societal views of business and accountability. It showed me that there are people that frame the world in a very different way than I do. Buckle up: It’s a huge book.”

Good to Great

Book 3: Good to Great

(Jim Collins)

 

 

“Definitely a Classic. Concepts like the Flywheel and Hedgehog are definite takeaways. It’s also where I came across the idea of ‘getting the right people on the bus, and in the right seat’.”

The 4 Hour Work Week

Book 4: The 4 Hour Work Week

(Tim Ferris)

 

 

“This one swung the pendulum a little far for me, but ultimately left my thinking stretched and challenged. I was impacted mostly by the concept of the New Rich and the multiple applications of the 80/20 Principle.”

Traction

Book 5: Traction

(Gino Wickman)

 

 

“This has become a go-to for a lot of small business owners. Ultimately it outlines a management structure for your company. I use this a fair amount with my Coaching clients.”

The 5 Dysfunctions of a Team

Book 6: The 5 Dysfunctions of a Team

(Patrick Lincioni)

 

 

“This book is HUGE for anyone building and leading teams of people. It reminds us everything is rooted in Trust. I also like the piece about a rising leader needed to redefine their ‘team’.”

The Dichotomy of Leadership

Book 7: The Dichotomy of Leadership

(Jocko Willink)

 

 

“I love the layout of this book: Military Story / Principal Take-Away / Business Application. I have a huge underline on the phrase ‘default mind-set Aggressive’.”

Predictably Irrational

Book 8: Predictably Irrational

(Dan Ariely)

 

 

“This was my first exposure to price positioning and the psychology underpinning purchasing decisions. Don’t miss the cookie sales example!”

Scaling Up

Book 9: Scaling Up

(Vern Harnish)

 

 

“To me this is a more textbook approach to structures and processes. It has great template resources. I blend this with Traction a lot with my Coaching.”

Book 10: Human to Human Selling

(Adrian Davis)

 

 

“Sometimes we need to be reminded that ultimately we’re dealing with real people. Foundationally it’s about selling, but really flips the script on who’s in charge of the buying decision: The Client!”

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Brian Moyer
brian@moyerco.com

For more than 20 years, Brian has served as a trusted advisor for small business owners throughout the Middle Tennessee region through his accounting and business advisory firm, Moyer & Co. Combined with an additional decade of business experience, he continues to serve as a trusted advisor through his 1-1 engagements, interactive workshops, and public speaking. Brian holds a Business Degree from MTSU and lives in Franklin, TN with his wife and two daughters.